Our Vision
One roof. Seven days. No script.
The Hey Brother House pulls content creators and storytellers out of their feeds and into one house to answer the question the internet keeps getting wrong: What does masculinity actually look like?
Unstaged. Unfiltered. Fully human. We're catching it on camera. Only what's real survives the week.
This is the work. Join us in living it.
Get Involved
Supporters
The Community
Stay in the loop and advocate for our mission through our curated community newsletter. Join our community of creators and activists to help redefine the narrative.
Algorithm vs. Reality
The Scripted Feed
The Relational Feed
Fragmented, high-pressure, and often disconnected from lived experience.
Unfiltered, authentic brotherhood that prioritizes emotional honesty.
About us
Johnny Cole
Matthew Echelman
Jonathan Jacobs
Contet filmmaker and impact strategist.
Documentary filmmaker and impact strategist.
Entrepreneur and men's work activist.
Johnny Cole supports men and boys in escaping the 'man box' ideals of masculinity to make the world a safer place for all. He is the founder of Hey Brother Co., a men's work organization that teaches men and boys emotional skills, brotherhood, and accountability.
Matthew Echelman serves as a producer, filmmaker, and impact expert focused on gender, environment, history, and social equity. Through Eek Media, he creates nonfiction works that explore the connection between personal experience and broader systemic change.
Jonathan Jacobs is an innovator, narrator, and men's work advocate. As co-founder of Walking Talking Men, Jacobs prioritizes deep brotherhood, intimacy, and the vital role men play in dismantling systemic patriarchy.